Back (address side)
Drawn to scale
4x6 Postcard
The workhorse. Lowest cost per touch, fast to produce, easy to test.
The standard postcard most investors start with. It mails at the postcard rate, prints quickly, and gives you enough room for a headline, a photo, and a phone number without any design gymnastics. Because it is the cheapest piece we print, it is the natural choice for high-frequency sequences where the goal is staying in front of a seller until they are ready.
Best for
- Multi-touch sequences (6 to 8 mailings per list)
- Large absentee and tax-delinquent lists
- Testing headlines and offers cheaply
Specifications
- Trim size
- 6" x 4"
- Document size with bleed
- 6.25" x 4.25"
- Bleed
- 0.125" on all sides
- Safe zone
- 0.2" inside the trim edge
- Address and indicia zone
- Right 40% of the back (2.4" wide)
- USPS barcode zone
- 4.75" x 0.625" along the bottom of the back
- Postage indicia
- 1.417" x 0.748", centered in the address zone