Our process
The REmail Direct Mail Engine
Our 9-step methodology creates a self-improving campaign system that gets smarter with every mail piece sent.
Our methodology
The REmail Direct Mail Engine
Our 9-step methodology creates a self-improving campaign system that gets smarter with every mail piece sent.
Continuous Optimization
Deep dive
Every Step, Explained
Learn exactly what happens at each stage of our proven direct mail process.
Data Sourcing
We start with propensity-scored vendor data or build custom lists based on your specific buy box criteria.
- Access to propensity-scored data vendors
- Custom buy box filtering (equity, ownership duration, property type)
- Pre-foreclosure, probate, and tax delinquent lists
- Absentee owner and out-of-state landlord targeting
Segmentation
Apply targeting filters to isolate the highest-propensity sellers from your data.
- Equity position filtering (high equity = motivated sellers)
- Ownership duration analysis
- Property condition indicators
- Geographic and demographic segmentation
Offer Price Valuation
Enrich your list with pricing data to include compelling offer amounts in your mail pieces.
- Automated property valuation (AVM) integration
- Comparable sales analysis
- Equity calculation for each property
- Dynamic offer price insertion in mail templates
Campaign Design
Best-in-class creative with unique touches that stand out in the mailbox.
- Check letters, yellow letters, and professional postcards
- Handwritten font options for personal touch
- Unique envelope designs that get opened
- A/B testing built into every campaign
Multi-Touch Strategy
4+ touches per prospect with intelligent recycling to maximize response rates.
- Proven 4-touch minimum sequence
- Varied mail piece types across touches
- Timing optimization between touches
- Non-responders automatically recycled for future campaigns
Data Warehousing
Combine mail campaign data with your CRM for a complete picture of every prospect.
- Centralized data repository for all campaigns
- CRM integration (Podio, REI SimpliÍ, custom)
- Mail delivery tracking and status updates
- Complete prospect history at your fingertips
Reporting & Analytics
Build actionable insights from your campaign data to continuously improve performance.
- Real-time response rate tracking
- Cost per lead and cost per deal metrics
- List segment performance comparison
- Mail piece effectiveness analysis
Feedback Loop
Refine targeting based on results—this is where the cycle becomes self-improving.
- Identify winning list segments
- Adjust targeting criteria based on response data
- Feed learnings back into data sourcing
- Continuous optimization without starting over
Results = Revenue
Response rate and ROAS reporting that proves the value of every dollar spent.
- Response rate benchmarking (industry: 0.5-2%)
- Return on Ad Spend (ROAS) calculation
- Deal attribution and revenue tracking
- Monthly performance reviews
Why This Process Works
Our methodology is built on three core principles that drive consistent results.
Data-Driven Decisions
Every decision is backed by data, not hunches. We track performance at every stage and use those insights to continuously improve your campaigns.
Continuous Optimization
Unlike one-and-done campaigns, our cyclical process feeds learnings back into your data sourcing and targeting, making each campaign smarter than the last.
Full Transparency
You have complete visibility into every step. Real-time reporting, clear invoicing, and no hidden fees mean you always know exactly where you stand.
Stop Guessing. Start Closing.
Take control. Get leads. Win deals. Let's build a direct mail campaign that delivers motivated seller leads and real growth.
Experience the difference of data-driven, transparent direct mail.