REmail vs BatchLeads: Direct Mail Comparison for Real Estate Investors

BatchLeads has become one of the most popular property intelligence platforms for real estate investors. With 700+ data points and powerful list-stacking features, it's a serious tool for finding motivated sellers.

But when it comes to direct mail, is BatchLeads' built-in mail feature the best option, or should you use a dedicated platform like REmail?

Here's the answer upfront: these tools are complementary, not competitive. BatchLeads excels at data. REmail excels at mail fulfillment. Many successful investors use both.

Let me break down exactly how to think about this.

Quick Comparison

What is BatchLeads?

BatchLeads is a property intelligence platform built specifically for real estate investors, wholesalers, and agents who need comprehensive data to find off-market opportunities.

Data & Lead Generation Features

BatchLeads' core strength is data depth. Their platform offers:

700+ Data Points: Go far beyond basic property info. Filter by:

• Property characteristics (beds, baths, sq ft, lot size)
• Owner demographics (age, income, marital status)
• Mortgage information (loan amount, equity, rate)
• MLS status (expired, withdrawn, FSBO)
• Life events (divorce, bankruptcy, death in family)

List Stacking: Combine multiple motivation indicators on a single property. A house that's:

• Owned by an absentee owner
• With high equity
• Vacant according to USPS
• And tax delinquent

...is far more likely to sell than a property matching just one criterion.

Skip Tracing: Included in all plans at no extra cost. No per-record charges for phone numbers and emails.

AI Tools

BatchLeads has invested heavily in AI features:

• Reia AI - Deal analysis assistant for evaluating properties and calculating offers ($19/month add-on)
• DialerAI - Single-line dialer with real-time AI call guidance ($89/month add-on)
• BatchRank AI - Scores leads by likelihood to sell

These tools can help prioritize your outreach and improve your conversations with sellers.

Pricing Tiers

All plans include skip tracing. A 7-day free trial is available.

The PropStream Acquisition

Important context: PropStream acquired BatchLeads and BatchDialer in July 2025. Both platforms continue to operate, and we expect to see deeper integration between PropStream and BatchLeads over time.

This consolidation reflects the real estate data space maturing. For investors, it means your data platforms will likely become more connected.

What is REmail?

REmail is focused on one thing: direct mail automation and fulfillment. We're not trying to be a data platform. Instead, we connect to your data sources and handle everything from print to mailbox.

End-to-End Direct Mail Solution

Our approach covers the full mail workflow:

1. Data Segmentation - Integrate with your data sources
2. Content Creation - Templates and custom designs
3. Contact Strategy - Multi-touch sequences, varied formats
4. Mail Fulfillment - Printing, addressing, mailing
5. Tracking & Reporting - Monitor deliveries and responses
6. Results - Close deals with motivated sellers

We don't compete with BatchLeads for data—we complement it by handling what happens after you've built your list.

Pricing & Mail Formats

No monthly fees. No minimums. Pay for what you send.

The format options matter. For high-motivation lists like probate leads or pre-foreclosure, letters significantly outperform postcards. Snap packs have among the highest open rates in direct mail. These formats aren't available on every platform.

The Real Comparison: Data vs Fulfillment

Here's the insight that clarifies this comparison: BatchLeads and REmail serve different parts of the same workflow.

BatchLeads answers: "Who should I mail to?"

REmail answers: "How do I get mail to them efficiently at scale?"

Why They're Complementary, Not Competitive

Think about your direct mail process:

1. Find leads → BatchLeads (700+ data points, list stacking)
2. Skip trace → BatchLeads (included in subscription)
3. Build list → BatchLeads (filters, exports)
4. Create mail → REmail (templates, multiple formats)
5. Send mail → REmail (automation, fulfillment)
6. Track results → REmail (delivery, responses)

Trying to do everything in one platform means accepting compromises. BatchLeads' mail features are solid, but they're not their core focus. REmail's data features are intentionally limited because we focus on mail.

Using the best tool for each job gives you better results than a jack-of-all-trades approach.

BatchLeads for Data, REmail for Mail

The practical workflow:

1. Build your list in BatchLeads using their powerful filters
2. Stack criteria for maximum motivation signals
3. Export the list (skip tracing already included)
4. Upload to REmail
5. Choose your format (letters, postcards, snap packs, handwritten)
6. Launch your campaign with automation

This gives you:

• BatchLeads' unmatched data depth
• BatchLeads' included skip tracing
• REmail's full range of mail formats
• REmail's automation capabilities
• No compromise on either side

Feature Comparison

Let's look at specific capabilities.

Direct Mail Capabilities

REmail offers more format options and deeper automation. BatchLeads offers solid basic mail integrated with their data platform.

Data Capabilities

BatchLeads clearly wins on data. That's their core competency.

Automation & Integration

If you want mail to trigger automatically when new records appear on a list, REmail's webhook support makes that possible. Connect PropertyRadar → REmail and new leads get mailed within minutes of matching your criteria.

Pricing Analysis

BatchLeads costs:

• $119-749/month for the platform
• Direct mail at variable per-piece rates
• Skip tracing included (significant value)
• AI tools as add-ons ($19-89/month)

REmail costs:

• $0 monthly fee
• $0.60-0.90 per piece depending on format
• Skip tracing via your data source

Example comparison for 1,000 postcards/month:

The combo costs a bit more than REmail alone, but you get BatchLeads' data and skip tracing. If you're already paying for BatchLeads, using REmail for mail often makes sense for the additional formats and automation.

When to Use Each Platform

Use BatchLeads for:

• Building highly targeted lead lists
• List stacking with multiple motivation criteria
• Skip tracing at scale (included in subscription)
• AI-powered lead scoring and prioritization
• Driving for dollars with data overlay
• Quick mail sends integrated with data pulls

Use REmail for:

• High-volume direct mail campaigns (1,000+ pieces)
• Multiple mail formats (especially letters, snap packs, handwritten)
• Automated mail triggered by webhooks
• Campaigns where format matters for response rate
• Pay-as-you-go without monthly platform fees

Use Both for:

• Serious direct mail operations at scale
• Maximum data depth AND maximum mail flexibility
• Webhook-triggered automation from data sources
• Campaigns targeting high-motivation lists that need letters or handwritten mail

The PropStream Acquisition Context

With PropStream acquiring BatchLeads in July 2025, the real estate data landscape is consolidating. What this means for you:

Short term:

• Both platforms continue operating independently
• Existing workflows remain valid
• Gradual feature integration likely

Long term:

• Expect deeper PropStream ↔ BatchLeads integration
• Possible unified platform or cross-platform features
• Data becoming more standardized across platforms

For your direct mail strategy, this consolidation actually makes the "data platform + mail platform" approach more attractive. As data platforms merge and evolve, having a separate mail fulfillment partner (like REmail) gives you flexibility to adapt.

FAQ

Is BatchLeads or REmail better for real estate marketing?

They're designed for different purposes. BatchLeads excels at property data, lead generation, and list building with 700+ data points. REmail specializes in direct mail fulfillment with multiple formats and automation. Many investors use both—BatchLeads for data and REmail for mail.

Does BatchLeads include direct mail?

Yes, BatchLeads offers built-in direct mail, but it's an add-on to their data platform. REmail offers more mail format options (letters, snap packs, handwritten) and deeper automation capabilities as a dedicated mail platform.

Can I use BatchLeads data with REmail?

Yes. Export lists from BatchLeads and upload them to REmail for mail campaigns. This lets you leverage BatchLeads' powerful data filters while using REmail's expanded mail formats and automation.

Who acquired BatchLeads?

PropStream acquired BatchLeads and BatchDialer in July 2025. The platforms continue to operate, and expect continued integration between PropStream and BatchLeads over time.

Which is more expensive: BatchLeads or REmail?

BatchLeads starts at $119/month for their Growth plan (up to $749 for Scale), while REmail has no monthly fees—you only pay per piece sent. For direct mail specifically, REmail is more cost-effective. For comprehensive data and lead gen, BatchLeads' subscription includes significant value.

Get Started

If you're already using BatchLeads for data, try sending your next campaign through REmail. Export your list, upload it, and compare the results—especially if you want to test letters or handwritten mail.

See REmail's pricing—no monthly fees, just pay per piece. Or learn more about our services and how we automate direct mail at scale.

For more comparisons, check out our REmail vs DealMachine breakdown and PropStream vs PropertyRadar comparison.